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WHY RENTAL DEMAND & WHAT IT MEANS FOR INVESTORS

Renters Now Outnumber Owners in Major Metro Suburbs.

In a striking shift that's reshaping the American housing landscape, renters now outnumber homeowners in 203 suburbs across the 20 largest U.S. metro areas, according to recent data from a leading rental market research firm.
Even more telling, 15 of these suburbs flipped to renter-majority in just the last five years.This trend underscores a major structural change in where and how people live.
The surge in suburban renting is largely driven by affordability challenges. As home prices in metro areas remain elevated and mortgage rates continue to pressure monthly costs, many first-time homebuyers are priced out of ownership.
Renting has become the more feasible, sometimes only option, especially for younger professionals, growing families, and even downsizing retirees.

The American suburb is evolving from a homeowner stronghold to a renter-friendly landscape.
203 suburbs across the top 20 metros are now renter-majority. 15 flipped in just five years, signaling a rapidly accelerating trend.

This shift presents a compelling opportunity for residential real estate investors and multifamily developers:
- Strong, sustained demand for rental housing, particularly in suburbs with good schools, access to jobs, and quality of life amenities.
- Potential for long-term value growth in traditionally overlooked suburban rental markets.
- Opportunity to diversify portfolios beyond city-center apartments to include single-family rentals and small multifamily properties in suburban settings.

Despite the broader market volatility, investing in rental properties in the right markets still makes sense, especially where demand continues to outpace supply.

Suburban communities near major metros like Atlanta, Phoenix, Dallas, and Chicago have seen the fastest renter growth. These areas often offer better yields than urban cores, and with increasing renter demand, vacancy rates remain low.

As the housing market evolves, so must our investment strategies. The rise of the "renter suburb" is more than a trend, it's a reflection of economic realities and shifting lifestyle preferences. For those looking to make smart moves in real estate, suburban rentals deserve a closer look.

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